Role :

Lead content strategy, execution and community development for a wide range of marketing and communications requirements for the Deciml app, developed by Traustast. Work in collaboration with design team to create campaigns and communications for digital and offline media.

Responsibilities :

• Lead content strategy, content writing / copywriting and deployment for all digital marketing requirements for Deciml, including social media platforms, websites, blogs, emails and search.
• Lead content strategy, content writing and deployment for offline marketing tactics such as branded collateral, direct mail, promotional materials for events, PR, etc.
• Collaborate with design team and marketing/communications team to ideate and execute effective campaigns.
• Manage social media accounts and community management for Deciml.
• Ensure all consumer-facing communications is consistent and in line with brand guidebook.
• Plan a weekly and monthly content calendar for both organic and paid social media posts.
• Present concepts and recommendations to larger marketing team.
• Create presentations for new business opportunities.

Desired Qualifications :

• Bachelor’s Degree in Creative Writing / Communications / Advertising or equivalent.
• 2-3 years of experience working in a design / advertising firm / consultancy / agency.
• Strong portfolio of work demonstrating content writing skills, specifically in the digital space.
• Proven experience in delivering effective and innovative campaigns in both print and digital space.
• Proficient in MS Office, specifically Word, Excel and PowerPoint.

Desired Qualities :

• Strong at conceptual and creative thinking.
• Passion for content and storytelling.
• Strong verbal and written communications skills.
• Ability to problem-solve and come up with creative solutions.
• A keen interest in popular culture, commerce, and new advertising trends and techniques.
• A commitment to quality and a thorough approach to the work.
• Proactive and able to work collaboratively and independently.
• Flexible attitude, ability to perform under pressure.

Location :

Pune : Limited to no travel

Role :

Lead digital marketing and performance marketing end-to-end across all platforms, including social media, search, email and website, for the Deciml app, developed by Traustast. Create campaigns, monitor and optimise spends and track performance on a daily basis.

Responsibilities :

• Plan, develop and execute digital ad campaigns, including Facebook, Instagram, YouTube, Search, Email, and any other relevant platforms.
• Monitor daily campaign performance and make optimisations across audiences, copy, assets and ad units. Manage campaign budgets and schedules.
• Develop a regular cadence to refresh content for both organic and paid requirements. Think creatively about campaign and content deployment and work with in-house content team to deliver the right assets for the same.
• Manage organic social media feeds, including Instagram, Facebook, LinkedIn, YouTube, etc, working closely with content team on requirements.
• Manage website end to end, including regularly updating content using CMS tool, working closely with tech and content team on requirements.
• Manage Google Analytics and Google Adwords program.
• Own and maintain digital analytics, campaign metrics and campaign reporting.
• Ensure proper tagging of all campaigns to track performance.
• Presenting recommendations to larger marketing team.
• Develop A/B and multivariate testing methodologies to improve campaign performance.

Desired Qualifications :

• 3-4 years of relevant experience in Digital Marketing at scale.
• Experience working on Facebook Ads Manager, Google Adwords, Email Marketing and Amazon Advertising.
• Proven experience in delivering effective and innovative digital campaigns.
• Strong understanding of digital analytics, web metrics, with the ability to generate, analyse and interpret data.
• Data-driven, proficient in MS Office, especially Excel.

Desired Qualities :

• Ability to think creatively about how to deploy content to drive business metrics.
• Proactive and able to work independently.
• Strong verbal and written communications skills.
• A commitment to quality and a thorough approach to the work.
• Ability to problem-solve and come up with creative solutions.
• Flexible attitude, ability to perform under pressure.

Location :

Pune : Limited to no travel

Role :

Conceptualise and lead strategic design solutions for a wide range of marketing and communications requirements for the Deciml App, developed by Traustast. Work in collaboration with content writer to create campaigns and communications for digital and offline media.

Responsibilities :

• Lead design thinking, development and deployment for all digital marketing requirements for Deciml, including social media platforms, website, blog, emails and search.
• Lead design thinking, development and deployment for other offline marketing tactics such as branded collateral, direct mail, promotional materials for events, PR, etc.
• Collaborate with content writing function and marketing/communications specialists to ideate and execute effective campaigns.
• Ensure design language for all consumer-facing communications is consistent and in line with brand guidebook.
• Plan a weekly and monthly content calendar for both organic and paid social media posts.
• Present concepts and recommendations to larger marketing team.

Desired Qualifications :

• Bachelor’s Degree in Graphic Design / Advertising / Art or equivalent.
• 3-4 years of experience working in a design / advertising firm / consultancy / agency.
• Strong portfolio of work demonstrating design skills, specifically in the digital space.
• Proven experience in delivering effective and innovative campaigns in both print and digital space.
• Solid understanding of UI/UX design.
• Solid understanding of design fundamentals: typography, colour theory, composition, etc.
• Deep knowledge of design softwares, i.e. CS Suite: Photoshop, Illustrator and InDesign.
• Working knowledge of HTML, video and 3D necessary.
• Good understanding of production fundamentals for both print and digital.

Desired Qualities :

• Strong, conceptual thinker who possesses a wide range of design capabilities.
• Passion for content and graphic story telling. Ability to use graphic design in a way that clarifies and elevates concepts, narratives and presentations.
• Strong verbal and written communications skills,
• A keen interest in popular culture, commerce, and new advertising trends and techniques.
• A commitment to quality and a thorough approach to the work.
• Proactive and able to work collaboratively and independently.
• Ability to problem-solve and come up with creative solutions.
• Flexible attitude, ability to perform under pressure.

Location :

Pune : Limited to no travel